A sales force automation system plays a crucial role in every business’ sales department. By automating things, you can cut down on sales costs and reduce the time wasted by the team when trying to make a sale. However, to get these and the many other benefits that come with this system, you first need to make sure you get or set up an ideal one, whether it is a free sales force automation software or a premium paid service. Sales force automation (SFA) is a process that uses software to automate various aspects of the sales process. It typically focuses on repetitive and administrative tasks that tend to be highly time-consuming and are one of the critical reasons sales reps waste a lot of time.